Heritage Tourism in England's Northwest
Working with our research partners Bluegrass, we took a market-focused perspective to developing heritage tourism in the Northwest. We audited what is currently on offer and explored what motivates and inspires different types of visitors to visit heritage destinations, attractions and experiences.
Led by insights from focus group research we developed a set of recommendations around Marketing, Product Development and Place for the Heritage Tourism Steering Group (made up of NWDA, English Heritage National Trust, Heritage Lottery Fund and NW Tourist Boards). 2010.









