LATEST: We've had some great wins recently....
NORTHERN IRELAND: We are delighted to be working for Northern Ireland Tourist Board with our friends from Festivals & Events International. Our brief is to scope the potential for a celebratory festival in 2012 capitalising on the opening of the new Titanic visitor attraction in Belfast. We are looking at different options and scale for the programme and at the visitor generating potential. Then we're producing a marketing plan for the preferred programme. It's inspiring to be working in a place with growing confidence and where there is so much as yet unrealised potential.
SOUTH DOWNS: We're delighted to be working for the new National Park Authority, with the EU Collabor8 project - designing and facilitating workshops for businesses as part of their Sense of Place work.
TOURISM MARKETING - EAST NORFOLK: We're helping the Pathfinder project partners and local businesses in East Norfolk identify growth market opportunities for this rural stretch of the Norfolk coast; then working with business clusters to realise immediate marketing priorities. As part of our role we'll also be developing a marketing plan, a toolkit for businesses and advising on a tourism microsite.
MARITIME GREENWICH: The World Heritage Site executive group has invited us to design and facilitate a visioning workshop, to kickstart their work preparing the next Management Plan.
VISIT LONDON MARKETING CONSULTANCIES: Great to be helping Visit London with another part of their London Councils programme - developing marketing skills in the London boroughs. We'll be providing consultancy sessions for borough officers and their partners, then producing practical action plans and at-a-glance case studies to share the learning across London.
MARKETING YORK: We've been commissioned by York Council and its partners from the public and private sector to explore the opportunities to tell a new, refreshed story about historic and contemporary York. We'll be developing that new story and looking at aligning how York is marketed across its various audiences including visitors, students and inward investors.
KENT CONTEMPORARY: Following our destination branding project for Kent last year, we're now back there helping Visit Kent with the launch of a brand new approach to marketing the county.
HAMPSHIRE SOUTH DOWNS. We're helping the Hampshire South Downs Marketing Consortium to develop a positioning statement and marketing action plan for this beautiful corner of England's newest National Park and the surrounding countryside of East Hampshire - famously home to Jane Austen, and Gilbert White's House at Selborne.
CULTURAL HERITAGE STRATEGY FOR LANCASTER: Blue Sail is to work with SQW to plan a way forward for Lancaster's heritage offer. We will be looking at the way the largely Georgian heritage of the city - once described as the Bath of the North - is presented, marketed and developed to benefit local people and the economy.
MARKETING CULTURE: We are running a programme of workshops and seminars, and producing guidance notes, to help cultural service officers in the London Boroughs make the links between their work and the visitor economy, and develop their marketing skills. The clients are Visit London and the London Cultural Improvement Programme.
