Blue Sail is a destination consultancy specialising in tourism and the visitor economy.
We help breathe life into places and spaces - from cities and regions to venues, attractions, heritage and countryside. We work with the people who shape them, invest in them, manage and market them.
We're experienced place shapers and marketers. So we give expert advice on marketing strategy and planning. We always work from a market perspective and apply the latest market intelligence. We analyse and segment. And we help non-marketers take a market-focused approach.
We're used to working in complex situations - as practitioners and as consultants. We understand organisations and how to help them to grow. We know the importance of engaging stakeholders - we are experienced at getting the private and public sectors talking and working together. We're great at untying knots!
Our analysis and insights are crystal clear. Our reports are to the point. And our advice is practical.
We have a strong track record in the UK destination and place shaping sector. Our clients include regional development agencies, development corporations and trusts, national and regional tourist boards, destination management partnerships and local authorities.


